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Google Advertising: What Are
Google Ads and How Do They Work?

Every day, Google processes 3.5 billion searches, making it the largest search engine with the most traffic in the world. What does this mean for your business? Getting started with Google advertising is fundamental to the success of your digital marketing efforts.

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DIGITAL MARKETING EXPERTS

What is Google Ads?

Google Ads is an online advertising platform owned and operated by Google. Via Google Ads, your company can launch an array of ad campaigns and ad types. The platform also makes it easy to monitor the performance of your campaigns via Google Ads or Google Analytics.

Google ads are advertisements that appear at the top of Google search results pages, as well as across websites in Google’s ad network. This strategy intends to encourage users to click on these pages to learn more about a brand, making it a highly effective marketing strategy.

Why is SEO web design important?

While searching on Google, you’ve probably encountered ads.

Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.

Unlike traditional advertising, which requires upfront payment, Google advertising follows a pay-per-click (PPC) model. With this model, you only pay when people click on your ads, which is one reason behind the impressive return on investment (ROI) of Google ads — $8 for every $1 spent.

As competing companies often target the same keywords and audiences, Google operates on a bidding system and ad quality rating score. This approach removes the possibility of pay-to-play. Instead, it demands that companies create relevant and compelling ads.

Businesses can also adapt their ad campaigns 24/7.

Whether you’re looking to modify a bid, change a piece of ad copy, or update the visuals on a display ad, you can always log into your Google Ads account and make changes. Your changes will go live as long as your ad doesn’t trigger a Google Ads disapproval.

Overall, advertising on Google is versatile and cost-effective.

Types of Google ads

Every company’s marketing model is unique. That’s why Google provides companies, like yours, with access to many different advertising options. You never have to worry about settling for an ad type that doesn’t suit your brand. Instead, you can access a variety of options to maximize your ad performance. Get an in-depth look into the seven types of ads offered by Google:

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Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.
Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.
Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.
Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.
Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.
Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.
Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.
  • Features

Features

  • Google Adverts
  • Meta Adverts (Facebook and Instagram)
  • Tik Tok Adverts
  • Tik Tok Business Account Setup + Optimization
  • Google Ads Account Setup + Optimization
  • Google Merchant Account Setup + Optimization
  • Facebook Business Manager Setup + Optimization
  • Facebook Shop Setup + Optimization
  • Instagram Shop Setup + Optimization
  • Etsy Shop Setup + Optimization
  • Ebay Shop Setup + Optimization
  • Amazon Shop Setup + Optimization

    Shopify Store Optimization

    When you partner with IT-Geeks, you work with a team that has a proven track record of e-commerce success.

    We’ve worked on multiple e-commerce platforms but love the integrations and ease that Shopify provides. We take the time to understand your business goals and work to design marketing campaigns that will help you hit your target number of sales, leads, or phone calls.

    Growing market opportunity

    As e-commerce continues to grow rapidly, Shopify provides a great platform for mid-size businesses to easily leverage the power of the web.

    Revenue-focused management

    Your campaign with WebFX is engineered from day one to be a revenue driver. We understand what matters most to our customers and focus on strategies and tactics that drive sales.

    Total solution

    Our Shopify optimization services take a holistic marketing approach, improving the back-end and front-end of your site to help increase traffic, provide a better user experience, and save time for our clients.

    FAQs

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    It depends on which type of Shopify store you are planning to create. It starts from $5000 USD and depending on the functionalities the prices may far vary.
    The complete project will be managed by a professional team. The project will be managed on different tools like Trello, Slack, Basecamp or others. Regular updates will be shared with you as well.
    The main point of contact for you will be the Lead Project Manager. Other than the manager, there will be a development team, designing team and migration team who will be working on the project.
    The updates will be shared with you on the email and also on the tool that the project is being held on. Other than that, the manager will be providing you with the updates on Google meetings and will be discussing with you all the things in detail.
    We provide one month of FREE Support on completion of the project. In that duration, if you have any questions or queries, the same manager will assist you on those things. If the FREE Support is completed, after that also, we provide Maintenance Packages that are very low in price and with that you get additional months of support and maintenance on the website.

    Let's talk!

    IT-Geeks, just not a team of passionate and skilled experts, rather it’s a hub of new possibilities, innovations, development and business affluence; to accompany you for your significant success.

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    Working with IT-Geeks was great. They completed the work timely and accurately, were quick to respond to requests...

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    Working with IT-Geeks was great. They completed the work timely and accurately, were quick to respond to requests...

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    Loved working with IT-Geeks. They are extremely knowledgeable and very accessible, and were happy to make the many requested...

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    Services We Provide

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    Speed Optimization

    IT-Geeks have got experts to dedicate their time to improve your website’s loading speed. Our experts go above and beyond to make…

    Shopify Customization

    With an exceptional record in Shopify management, IT-Geeks excels at providing services related to Shopify. From setting up the Shopify…

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    A website without SEO is like an unrecognised store in the market that remains unattended all day. Our SEO Expert knows how to create…

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    Being the TOP Shopify Experts across the globe, we have acquired different milestones from successfully completing more than 4000+ Projects and getting more than 3500+ 5-Star Reviews. Our clients trust and believe had made us come that far. The websites we create are completely unique with the type of functionalities that no one else can offer. With our best team and the knowledge that they possess, we can achieve all the unbelievable.

     

    We assure the quality of the project is maintained along with the exact timeline that is provided. So what’s the wait. Let’s start today!

    Shopify Services That We Provide

    Store setup

    • Store build or redesign
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    Development & troubleshooting

    • Custom apps and integrations
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    Marketing & Sales

    • Email marketing
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    • Social media marketing
    • Content marketing
    • Sales channel setup
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