How TrailGrid Pro’s Shopify Plus Migration Won the Industry’s Best Website Award
About TrailGrid Pro
Trail Grid Pro is a premier destination for off-road enthusiasts seeking high-quality parts and accessories to enhance their power sports experience. Committed to performance and innovation, the company provides expertly curated products designed to elevate every ride, from rugged trails to demanding terrains. With a passion for adventure and a dedication to excellence, Trail Grid Pro ensures that riders have access to top-tier gear and expert guidance. By combining industry expertise with a customer-first approach, the company empowers enthusiasts to push boundaries and redefine their off-road journeys.
Industry: Outdoor Recreation
Services: Gear & Equipment, Adventure Travel, App Integration
The problem
TrailGrid Pro’s WooCommerce store was struggling to keep up with its growth. Slow performance, poor mobile usability, and a lack of advanced filtering made navigation frustrating for customers. Managing 200+ products with add-ons was cumbersome, and preserving SEO rankings during migration was critical. Additionally, migrating 7,500+ orders and 1,000+ customer records without data loss was a major concern. To scale efficiently and enhance user experience, a move to Shopify Plus was essential.
The challenge
Migrating from WooCommerce to Shopify Plus while ensuring:
SEO integrity, preserving traffic and rankings through proper URL redirection and data migration.
Seamless HubSpot CRM integration, accurately syncing 1,000+ customer records and automating lead capture.
Year Make Model filter implementation, allowing users to select their vehicle once and carry the selection across the site.
Clean, professional, and mobile-first design, ensuring a modern look while maintaining functionality.
Order history migration of 7,500+ orders, without data loss or corruption.
Advanced video integration, ensuring product pages could support full-width videos and a YouTube gallery feed.
The IT Geeks Edge - Our Solution
Seamless Store Migration to Shopify Plus
We migrated TrailGrid Pro’s store from WooCommerce to Shopify Plus, preserving SEO rankings, transferring data accurately, and ensuring scalability for future growth.
Mobile-First, Clean & Professional Design
Focused on a mobile-first approach, we created a clean, user-friendly design that enhances customer experience across devices, without being too flashy.
SEO Optimization & Data Migration
We preserved SEO traffic by implementing URL redirection and ensuring accurate data migration, allowing the site to retain its strong search rankings post-launch.
HubSpot CRM Integration & Customer Data Management
Integrated HubSpot CRM with forms placed throughout the site, streamlining customer data management, improving communication, and enabling targeted marketing.
Enhanced User Features & Customization
Added key features like the Year Make Model filter, full-width product videos, YouTube gallery integration, professional brand pages, and more to elevate user experience and drive engagement.
The Result
Award-Winning Design: TrailGrid Pro’s new website earned the "Best Website" award within their industry due to its seamless functionality, professional design, and mobile responsiveness.
SEO Success: The client saw a significant boost in traffic and maintained strong search rankings post-launch.
Increased Customer Engagement: The mobile-first design and improved navigation led to higher customer satisfaction and engagement, with a noticeable increase in conversion rates.
HubSpot CRM Integration: By integrating HubSpot CRM, TrailGrid Pro now has a more effective system to manage customer relationships, track interactions, and launch personalized marketing campaigns.
Ready to Scale Your Store?
Migrate to Shopify with zero risk and maximum growth.
