Nani Swimwear
How IT Geeks help Nani Swimwear to take their online store from Slow to Sleek
About the Nani Swimwear
Nani Swimwear is a women-owned brand committed to designing stylish, active, and sustainable swimwear. Inspired by the Hawaiian word "Nani" (meaning "beautiful"), the brand empowers women with confidence, inclusivity, and performance-driven swimwear.
The problem
Despite having a strong brand identity, Nani Swimwear’s online store wasn’t delivering the experience their customers expected. The outdated design, cluttered navigation, and slow performance led to lower conversions and higher bounce rates.
The Challenge
Uninspiring Website Design: The store didn’t reflect Nani Swimwear’s bold, adventurous identity, leading to low user engagement.
Complicated Product Listings: Each color and size was listed separately, overwhelming shoppers and making product discovery difficult.
Heavy Third-Party App Dependency: Apps like HelpLab FAQ and Pagefly slowed down the site and increased maintenance complexity.
Low Conversion Rates: Unclear navigation and missing intuitive features created friction in the buying process.
Poor Mobile Usability: Excess white space and usability issues led to a frustrating mobile shopping experience.
Uninspiring Website Design: The store didn’t reflect Nani Swimwear’s bold, adventurous identity, leading to low user engagement.
Complicated Product Listings: Each color and size was listed separately, overwhelming shoppers and making product discovery difficult.
Heavy Third-Party App Dependency: Apps like HelpLab FAQ and Pagefly slowed down the site and increased maintenance complexity.
Low Conversion Rates: Unclear navigation and missing intuitive features created friction in the buying process.
Poor Mobile Usability: Excess white space and usability issues led to a frustrating mobile shopping experience.
Uninspiring Website Design: The store didn’t reflect Nani Swimwear’s bold, adventurous identity, leading to low user engagement.
Complicated Product Listings: Each color and size was listed separately, overwhelming shoppers and making product discovery difficult.
Heavy Third-Party App Dependency: Apps like HelpLab FAQ and Pagefly slowed down the site and increased maintenance complexity.
Low Conversion Rates: Unclear navigation and missing intuitive features created friction in the buying process.
Poor Mobile Usability: Excess white space and usability issues led to a frustrating mobile shopping experience.
Our Process
Brand Voice Framework design
Design & Development
User Experience Refinement
Performance Optimization
Launch & Growth Tracking
We knew Nani Swimwear’s biggest concern was to have their website speak their brand’s language and for that - we created a wireframe that matches their brand elements and conveys “nani’s” meaning - “beautiful”.
Brand Voice Framework design
Design & Development
User Experience Refinement
Performance Optimization
Launch & Growth Tracking
We knew Nani Swimwear’s biggest concern was to have their website speak their brand’s language and for that - we created a wireframe that matches their brand elements and conveys “nani’s” meaning - “beautiful”.
Brand Voice Framework design
Design & Development
User Experience Refinement
Performance Optimization
Launch & Growth Tracking
We knew Nani Swimwear’s biggest concern was to have their website speak their brand’s language and for that - we created a wireframe that matches their brand elements and conveys “nani’s” meaning - “beautiful”.
The IT Geeks Edge
Our Solution
01
Brand-Aligned Custom Design
We reimagined the storefront with a vibrant, high-converting design that truly represents Nani Swimwear.
01
Brand-Aligned Custom Design
We reimagined the storefront with a vibrant, high-converting design that truly represents Nani Swimwear.
01
Brand-Aligned Custom Design
We reimagined the storefront with a vibrant, high-converting design that truly represents Nani Swimwear.
02
Streamlined Product Variants
Used Shopify Plus tag-based collections to consolidate colors and sizes into single product listings.
02
Streamlined Product Variants
Used Shopify Plus tag-based collections to consolidate colors and sizes into single product listings.
02
Streamlined Product Variants
Used Shopify Plus tag-based collections to consolidate colors and sizes into single product listings.
03
App Minimization for Faster Performance
Eliminated unnecessary third-party apps, replacing them with optimized native Shopify Plus functionalities.
03
App Minimization for Faster Performance
Eliminated unnecessary third-party apps, replacing them with optimized native Shopify Plus functionalities.
03
App Minimization for Faster Performance
Eliminated unnecessary third-party apps, replacing them with optimized native Shopify Plus functionalities.
04
Conversion Rate Optimization
Enhanced navigation, improved product page layouts, and added personalized recommendations.
04
Conversion Rate Optimization
Enhanced navigation, improved product page layouts, and added personalized recommendations.
04
Conversion Rate Optimization
Enhanced navigation, improved product page layouts, and added personalized recommendations.
05
Seamless Mobile Experience
Redesigned mobile layouts to eliminate excess white space and improve usability.
05
Seamless Mobile Experience
Redesigned mobile layouts to eliminate excess white space and improve usability.
05
Seamless Mobile Experience
Redesigned mobile layouts to eliminate excess white space and improve usability.
Results
Sales Growth: 83% increase in overall sales.
Increased Sessions: 33% boost in website traffic.
Improved Conversions: 47% increase in conversion rates, 16% decrease in bounce rates.
Customer Engagement: 54.56% growth in new and returning customers.
Sales Growth: 83% increase in overall sales.
Increased Sessions: 33% boost in website traffic.
Improved Conversions: 47% increase in conversion rates, 16% decrease in bounce rates.
Customer Engagement: 54.56% growth in new and returning customers.
Sales Growth: 83% increase in overall sales.
Increased Sessions: 33% boost in website traffic.
Improved Conversions: 47% increase in conversion rates, 16% decrease in bounce rates.
Customer Engagement: 54.56% growth in new and returning customers.
Technologies Used
Shopify REST API
HTML, CSS, JavaScript, jQuery
Shopify Theme Liquid
Adobe Photoshop & Illustrator
Shopify REST API
HTML, CSS, JavaScript, jQuery
Shopify Theme Liquid
Adobe Photoshop & Illustrator
Shopify REST API
HTML, CSS, JavaScript, jQuery
Shopify Theme Liquid
Adobe Photoshop & Illustrator
The Team Behind the Success
Full Stack Developers
UI UX designers
Migration Experts
Team Lead & Project Manager
Full Stack Developers
UI UX designers
Migration Experts
Team Lead & Project Manager
Full Stack Developers
UI UX designers
Migration Experts
Team Lead & Project Manager
Project Timeline
Duration: 2 Months
Task: Revamping the website for Nani Swimwear
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