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Cosori

How a custom theme for Cosori turned into a lead magnet and increased its revenue

About Cosori

Cosori redefines home cooking with innovative, elegantly designed kitchen appliances. Specializing in air fryers, toaster ovens, and kettles, Cosori blends smart technology with user-friendly functionality, making healthy cooking effortless. With a commitment to quality and efficiency, every product is crafted to enhance culinary experiences while maintaining style and sophistication. Recognized for excellence and innovation, Cosori helps home chefs create flavorful, Cosori aims to make cooking wholesome meals seamless.

The problem

For every website, what matters the most is how easily a customer can navigate with it, when the UI & UX fail to deliver, raises the worst fear of any online business - High Bounce Rates. 

Cosori was facing the same problem as the website was built on a pre-existing template - it failed to build a brand identity - while also lacking because of bugs, unoptimized web pages, and ultimately hitting the revenue hard

The challenge

Cosori wanted a website that reflected their thoughts, and that’s why with their in-house design team they have built an idea of what the website should be like. Apart from that, the major concern was to -

Preserving & improving SEO rankings while restructuring 100+ product pages and ensuring proper 301 redirects

Optimizing website performance to maintain a conversion rate without compromising design upgrades

Enhancing mobile responsiveness for a growing audience,

Integrating smart shopping features while securing 30,000+ customer records and ensuring zero downtime

Preserving & improving SEO rankings while restructuring 100+ product pages and ensuring proper 301 redirects

Optimizing website performance to maintain a conversion rate without compromising design upgrades

Enhancing mobile responsiveness for a growing audience,

Integrating smart shopping features while securing 30,000+ customer records and ensuring zero downtime

Preserving & improving SEO rankings while restructuring 100+ product pages and ensuring proper 301 redirects

Optimizing website performance to maintain a conversion rate without compromising design upgrades

Enhancing mobile responsiveness for a growing audience,

Integrating smart shopping features while securing 30,000+ customer records and ensuring zero downtime

IT Geeks Edge - our solution

Cosori’s website has a fresh, new look to make shopping easier and more exciting. IT Geeks created a design that speaks the brand’s language, boosts visibility, and powers up performance.

01

Discovery & Technical Planning

We collaborate with stakeholders to define goals and select Shopify Plus for its scalability and customization options. An SEO audit ensures a smooth migration with an optimized site structure.

01

Discovery & Technical Planning

We collaborate with stakeholders to define goals and select Shopify Plus for its scalability and customization options. An SEO audit ensures a smooth migration with an optimized site structure.

01

Discovery & Technical Planning

We collaborate with stakeholders to define goals and select Shopify Plus for its scalability and customization options. An SEO audit ensures a smooth migration with an optimized site structure.

02

Design & UX/UI Development

A custom theme is developed using Liquid, ensuring a mobile-first, responsive design. Intuitive navigation and dynamic search features are added for a seamless user experience.

02

Design & UX/UI Development

A custom theme is developed using Liquid, ensuring a mobile-first, responsive design. Intuitive navigation and dynamic search features are added for a seamless user experience.

02

Design & UX/UI Development

A custom theme is developed using Liquid, ensuring a mobile-first, responsive design. Intuitive navigation and dynamic search features are added for a seamless user experience.

03

SEO & Performance Optimization

SEO is integrated with meta tags, schema markup, and image CDN for faster load times. Performance is optimized through script management and caching, boosting both speed and search visibility.

03

SEO & Performance Optimization

SEO is integrated with meta tags, schema markup, and image CDN for faster load times. Performance is optimized through script management and caching, boosting both speed and search visibility.

03

SEO & Performance Optimization

SEO is integrated with meta tags, schema markup, and image CDN for faster load times. Performance is optimized through script management and caching, boosting both speed and search visibility.

04

Integration & Analytics

Shopify Plus APIs are used to integrate third-party tools and track user behavior through GA4, GTM, and Facebook Pixel, ensuring precise marketing and performance insights.

04

Integration & Analytics

Shopify Plus APIs are used to integrate third-party tools and track user behavior through GA4, GTM, and Facebook Pixel, ensuring precise marketing and performance insights.

04

Integration & Analytics

Shopify Plus APIs are used to integrate third-party tools and track user behavior through GA4, GTM, and Facebook Pixel, ensuring precise marketing and performance insights.

05

Launch & Post-Launch Optimization

The site is smoothly migrated with zero downtime. Post-launch, we monitor performance and continuously optimize through A/B testing and Shopify Plus’s built-in reporting tools for ongoing improvements.

05

Launch & Post-Launch Optimization

The site is smoothly migrated with zero downtime. Post-launch, we monitor performance and continuously optimize through A/B testing and Shopify Plus’s built-in reporting tools for ongoing improvements.

05

Launch & Post-Launch Optimization

The site is smoothly migrated with zero downtime. Post-launch, we monitor performance and continuously optimize through A/B testing and Shopify Plus’s built-in reporting tools for ongoing improvements.

The Result

Cosori's website transformation led to an exceptional boost in both customer engagement and revenue. With a sleek new design that aligned with their brand identity, the site became more user-friendly, reducing bounce rates and improving navigation. SEO enhancements led to improved organic traffic and visibility, while performance optimization ensured faster load times, enhancing customer experience. The integration of smart shopping features and seamless mobile responsiveness catered to a growing audience, making shopping easier and increasing conversions. Ultimately, the updated site helped Cosori strengthen its brand presence and drive greater sales.

Technologies Used

Shopify REST API

HTML, CSS, JavaScript, jQuery

Shopify Theme Liquid

Adobe Photoshop & Illustrator

Shopify REST API

HTML, CSS, JavaScript, jQuery

Shopify Theme Liquid

Adobe Photoshop & Illustrator

Shopify REST API

HTML, CSS, JavaScript, jQuery

Shopify Theme Liquid

Adobe Photoshop & Illustrator

The Team Behind the Success

Full Stack Developers

UI UX designers

Migration Experts

Team Lead & Project Manager

Full Stack Developers

UI UX designers

Migration Experts

Team Lead & Project Manager

Full Stack Developers

UI UX designers

Migration Experts

Team Lead & Project Manager

Project Timeline

Duration: 2 Months
Task: Design & set up a Shopify store for Cosori

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