Adwords - IT-Geeks

Google Advertising: What Are
Google Ads and How Do They Work?

Every day, Google processes 3.5 billion searches, making it the largest search engine with the most traffic in the world. What does this mean for your business? Getting started with Google advertising is fundamental to the success of your digital marketing efforts.

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DIGITAL MARKETING EXPERTS

What is Google Ads?

Google Ads is an online advertising platform owned and operated by Google. Via Google Ads, your company can launch an array of ad campaigns and ad types. The platform also makes it easy to monitor the performance of your campaigns via Google Ads or Google Analytics.

Google ads are advertisements that appear at the top of Google search results pages, as well as across websites in Google’s ad network. This strategy intends to encourage users to click on these pages to learn more about a brand, making it a highly effective marketing strategy.

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Why is SEO web design important?

While searching on Google, you’ve probably encountered ads.

Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.

Unlike traditional advertising, which requires upfront payment, Google advertising follows a pay-per-click (PPC) model. With this model, you only pay when people click on your ads, which is one reason behind the impressive return on investment (ROI) of Google ads — $8 for every $1 spent.

As competing companies often target the same keywords and audiences, Google operates on a bidding system and ad quality rating score. This approach removes the possibility of pay-to-play. Instead, it demands that companies create relevant and compelling ads.

Businesses can also adapt their ad campaigns 24/7.

Whether you’re looking to modify a bid, change a piece of ad copy, or update the visuals on a display ad, you can always log into your Google Ads account and make changes. Your changes will go live as long as your ad doesn’t trigger a Google Ads disapproval.

Overall, advertising on Google is versatile and cost-effective.

Types of Google ads

Every company’s marketing model is unique. That’s why Google provides companies, like yours, with access to many different advertising options. You never have to worry about settling for an ad type that doesn’t suit your brand. Instead, you can access a variety of options to maximize your ad performance. Get an in-depth look into the seven types of ads offered by Google:

Text ad

Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.

Responsive ad

Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.

Image ad

Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.

App promotion ads

Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.

Video ads

Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.

Shopping ads

Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.

Call-only ads

Have you ever noticed, for example, the row of top results on Google that feature a green “Ad” box? These ads appear when you look up a topic, product, service, or another search that features a keyword targeted by companies.

Features

Features

Google Adverts
Meta Adverts (Facebook and Instagram)
Tik Tok Adverts
Tik Tok Business Account Setup + Optimization
Google Ads Account Setup + Optimization
Google Merchant Account Setup + Optimization
Facebook Business Manager Setup + Optimization
Facebook Shop Setup + Optimization
Instagram Shop Setup + Optimization
Etsy Shop Setup + Optimization
Ebay Shop Setup + Optimization
Amazon Shop Setup + Optimization

Shopify Store Optimization

When you partner with IT-Geeks, you work with a team that has a proven track record of e-commerce success.

We’ve worked on multiple e-commerce platforms but love the integrations and ease that Shopify provides. We take the time to understand your business goals and work to design marketing campaigns that will help you hit your target number of sales, leads, or phone calls.

Growing market opportunity

As e-commerce continues to grow rapidly, Shopify provides a great platform for mid-size businesses to easily leverage the power of the web.

Revenue-focused management

Your campaign is engineered from day one to be a revenue driver. We understand what matters most to our customers and focus on strategies and tactics that drive sales.

Total solution

Our Shopify optimization services take a holistic marketing approach, improving the back-end and front-end of your site to help increase traffic, provide a better user experience, and save time for our clients.

FAQs

How much does it costs to create a Shopify Store?

It depends on which type of Shopify store you are planning to create. It starts from $5000 USD and depending on the functionalities the prices may far vary.

How will the project be managed?

The complete project will be managed by a professional team. The project will be managed on different tools like Trello, Slack, Basecamp or others. Regular updates will be shared with you as well.

Who will work on my project?

The main point of contact for you will be the Lead Project Manager. Other than the manager, there will be a development team, designing team and migration team who will be working on the project.

How will I get the updates?

The updates will be shared with you on the email and also on the tool that the project is being held on. Other than that, the manager will be providing you with the updates on Google meetings and will be discussing with you all the things in detail.

After project completion, if I have any questions or queries, how will they get resolved?

We provide one month of FREE Support on completion of the project. In that duration, if you have any questions or queries, the same manager will assist you on those things. If the FREE Support is completed, after that also, we provide Maintenance Packages that are very low in price and with that you get additional months of support and maintenance on the website.

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